
Norman's Jewelry Store Since 1981
What started as a small coin shop on East Main Street has grown into Oklahoma's most trusted fine jewelry destination. Mitchell's Jewelry has spent over four decades earning the trust of their customers, one diamond, one design, one milestone at a time.

The Mitchell Story:
From Coins to Fine Jewelry
Mitchell's Jewelry began in 1981 as a small coin shop on East Main Street in Norman. Over the decades, Newt Mitchell transformed that storefront into a full-service fine jewelry destination, and when Gina joined the business in 1999, the two took it to an entirely new level. A family business dedicated to giving every person an experience beyond compare. Big city service and selection with a hometown vibe.


Why We Travel to
Belgium Every Year
Antwerp has been the diamond capital of the world for centuries, and Mitchell's has been going there to hand-select stones longer than most Norman residents have been alive. By traveling directly to Belgian cutters twice a year, we eliminate the middlemen and bring home exceptional diamonds at values our competitors simply cannot match. It is not just a buying trip. It is the foundation of everything we do.
Meet the Team
Take a look at the talented staff behind Mitchell's Jewelry.
Norman's Only
Master IJO Jeweler
As Norman's exclusive Master IJO Jeweler, Mitchell's Jewelry holds itself to the highest standard in the industry. Membership in the Independent Jewelers Organization, a network of over 800 elite independent retailers nationwide, means our team is continuously educated on the latest innovations, trends, and ethical standards in fine jewelry. Our commitment to expertise runs as deep as our roots in this community. Trust, integrity, and the brilliance you deserve has been our promise since 1981.

